WHO IS MADE INSTITUTE?
KNOWN FOR: accessible + exceptional fashion education
CURRENT FOCUS: in person + online options for beginners to professionals
MY ROLE: EXECUTIVE DIRECTOR - Designing formative + upliftIng experiences
MARKETING
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education design + implementation
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Leadership
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sales
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MARKETING - education design + implementation - Leadership - sales -
10th Anniversary Fashion Show Fundraiser
10th Anniversary Fashion Show Fundraiser
1 SOLD OUT SHOW
3 FULL TUITION GRANTS RAISED
EVENTS
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PMA Fall into Arts 2018
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PHS Flower Show 2020
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PHS Flower Show 2020
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PHS Flower Show 2020
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PHS Flower Show 2022
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FABSCRAP PHILADELPHIA LAUNCH 2021
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Rail Park / Site Sound 2019
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DESIGN PHILLY Fall 2020
The challenge: AWARENESS. Although made has been serving hundreds of creatives for over a decade, the school WAs still relAtively unknown
The solution: Show the designers in their element. Made institute has a diverse and talented community, therefore highlighting thier hands on skills is the absolute focus.
The outcome: this campaign led to the introductory sewing 1 class selling out 3 times consecutively.
fall ‘23 campaign
memberships campaign
The challenge: generating consistent monthly subscriptions
The solution: creating 3 levels that build as the designer grows
The outcome: 800% increase in memberships in 24 months
SOCIAL MEDIA
SOCIAL MEDIA
The challenge: gathering conTent + maintaining our aesthetic
With so many creatives coming through our doors , both in person and online, on very different schedules, all with their own style, maintaining a consistent social media practice was no easy feat.
The focus: instagram is the social connection between our creatives. it’s where we share thier goals, progress and success.
The solution: Boots on the ground + knowing the community. by getting to know the designers personal journey, goals and progress, I could connect with them genuinely and celebrate their work with authenticity.
The outcome: Robyn achieved a 200% increase in followers and substantial increase in engagement
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105 likes, 5 comments, 15 shares, 8 saves
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172 likes, 16 comments, 6 shares, 9 saves
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137 likes, 7 comments, 9 shares, 10 saves
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#MADE MAMAS ❤️
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92 likes, 8 comments 7 shares, 6 saves
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" they're huge now!! "
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INSPIRATION
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EDUCATION
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PROMOTION
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SHARING
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GRADUATES
ThE challenge: Made Institute needed to establish it’s value and presence as an online fashion educator
The focus: Most designers don’t share thier portfolios. we guided our graduates on how to share their work while maintaining ownership
The solution: Create a library of quality inspiration for both aspiring and established designers to reference as thier build their careers
program Graduate Rosemary describes the inspiration behind her collection and the work she put in to create it. This video featured at the top of her Pinterest portfolio.
WEBSITE
searching for the next step in your fashion career made easy
The challenge: serving a diverse audience of skillsets, ages and goals
The focus: Showing the outcomes of fulfilled and successful creatives
The Solution: Providing clear outcomes, paired with authentic imagery
THE OUTCOME: Minimal questions and sold out courses
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10th Anniversary celebrations
2023 was all about acknowledging the journey of surviving and thriving through the toughest time for creatives.
Through sharing candid conversations with the founder and behind the scenes moments from the community, we brought new and old friends along for the ride.
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JUMP START
Explaining how our fashion business accelerator program could benefit creatives who just ‘don’t know what they need to know’ was a recurring conundrum.
However, breaking it down into bitesize chunks and leveraging our focus group’s outcomes justified the consumer’s investment.
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Memberships
we found the sweet spot for our members.
3 levels that build as the designer grows .
Online resources
Studio access
Mentorship
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Making connections
For a small team, getting to know the community and providing personal guidance is a careful balance of time and expertise.
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what's the first question they all ask?
“I’m a beginner, where do I start?”
Learning to sew is a popular goal, but a minefield of questions. We provide options for every level in a logical and achievable order.
P.S. Start with sewing 1 ;)
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What do the cool kids want?
it takes careful planning to communicate with both the parents and the teens.
Through hands on teaching and on-trend projects we served an audience going through a growth spurt.
LINK IN BIO GRAPHICS
PHOTOSHOOTS
GRADUATE COLLECTIONS
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LIZA RODRUIQUEZ
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TULSI PATEL
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MICHELE DEMATTEO
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EMILY HENRY
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ALIKA POTTS
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ELLIS VERNON
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LORYEL DIAZ
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SHAYLA MCMICHAEL
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JULIE FOSTER
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DALTON DEATRICK
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ISAIAH BRYEN
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LAUREN CHIU
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TOMMY ROWE
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LIS KELLY
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NICOLE RYAN
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KENISHA YOUNG
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TAYLOR GUNTHER
LOOKBOOKS
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FALL '22 LOOKBOOK
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FALL '22 LOOKBOOK
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FALL '22 LOOKBOOK
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FALL '22 LOOKBOOK
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FALL '19 LOOKBOOK
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SPRING '20 LOOKBOOK
VIDEO DIRECTION
solopreneures
The challenge: Bringing awareness to our online course in the height of the digital learning explosion
The solution: legitimize the process of starting fresh
validate the need for mentorship and personal guidance
autheticity
The Challenge: finding fashion creatives in philadelphia who seek community and learning
THE SOLUTION: celebrate the diversity of designers and thier work already finding fulfillment
tactile components to parallel the work in progress
TARGETED ADS
THE CHALlenge: ASpiring designers don’t know where to start their education
The SOLUTION: SHowcasE our online education options with a focus on live feedback
simplify the search by demystifying fashion careers
create a familiar visual for mentorship
PARTNERSHIPS
I have brokered partnerships for the school and opportunities for the student desIgners with dozens of local, national and international brands and organiZations.
If it provides a gateway for a new designer, I make it happen.
This website displays visual content, including photography and videos, that are the intellectual property of their respective creators. The content is featured to showcase my contributions. I do not claim ownership or authorship of such content. For inquiries, usage permissions, or copyright-related matters, please contact the original copyright holders directly.