Urban outfitters
Department: Denim + Structured wovens, womens
My Role: DESIGN + DEVELOPMENT
My focus: Facilitating on trend, cost effective seasonal product
Fall ‘18
Taking it slow
reworked denim and oversized, worn in outerwear
Balloon wide legs
spliced hems
faded floral prints
bandana artwork
structured canvas
Back to school ‘18
Summer ‘18
HEATING UP
The cut off fits reigned supreme for sales, celebrating 80s americana and retro vacation nostalgia:
saturated dyes
bold contrasted stripes
humid + Lazy days
juicy prints
rigid denim for maximum fray
Spring ‘18
moving into 2018
time for a refresh
layers of the 80s
bold contrasted stripes
bull denim + seeded texture
light blues and cool hues
wistful waiting
holiday ‘17
Fall ‘17
Back To School ‘17
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